Web Design in Weymouth
Qualities of a Good Website
With the internet industry growing tremendously, it is very important for small and growing businesses also to have a strong web presence. In many cases, a good website can help small businesses compete effectively with their more established competitors. Many small businesses make the mistake of treating their website like an online business card and not like a working online representative of the company that can drive business.
In an effort to try and get the cheapest website possible, many small businesses end up with a website that either does nothing for their business at best, and hurts their business image at worst. A loss of belief in the online medium or frustration are common outcomes for businesses that do not invest wisely in making sure that they have an effective, hard working and good website in the first place.
How to make a good web design weymouth
Is it enough to put up 5-10 pages with the contents of your company brochure? Is it enough to have a sleek and high-tech looking website? How does one create a good website? What should be kept in mind while creating a website so that it is equally friendly to both users and search engines?
Ever wondered what makes people stay longer on certain websites when they visit it? Just because you have a website, why should it feature on page 1 of Google when there are perhaps thousands of similar websites if not more?
Is it the site design, the content on the site, images, animations, videos? Would it help to have the latest technology? Well, yes and no. All of these are important if they provide something of value to your visitors.
Ever asked yourself why anyone should return to your website after visiting it once? The answer to that question will help you build a website that works for your business.
At the very minimum, you need to make sure your website has the following two qualities:
The basics of user friendly design
It is important that your site is always up and doesn’t go down too often. Links to pages on your site should not be broken. Navigation of your site should be intuitive and easy. Pages should load quickly. Content should be organized by theme and relevance to the way a user would want to access it. All these elements go a long way in enhancing user experience on your website in weymouth.
A good looking site isn’t always an animated site. It isn’t always the site with the jazziest graphics. Good aesthetics should either reflect your business personality or should look contemporary when compared to the sites you compete against. If a visitor to your site likes its look and feel, you have won half the battle.
This is the other half of the battle, and perhaps the more difficult part. Content on your website should serve the need of your user. When writing content for the site, do not think “what do I want to say”, think “what does my user need from me”. When you provide content that is written with the end user in mind, there is a good chance it will be engaging for the visitors to the site.
Keep your website alive
Have you ever been to a website that had outdated content? If you have, did you feel it was a very credible and reliable website? Would you keep going back to such a site? Would you do business with an organization that has a dated website?
If you wouldn’t, why would your customers? Provide the visitors to your website with up to date information at the least. Try and build thought-leadership through informative blog posts or articles. Give information that you feel will be valuable to your visitors. Keep reading and updating the content of your site.
Perhaps the most important element of a good website design is its value proposition. Why should someone like your site over your competitor? What differentiates you? Never build a site that tries to sell what you have to offer. Try and build a site that gives users what THEY are looking for. Satisfy your user’s need more often than not and you will be sure to have a winning site.
There are many aspects to a good website design, but if you take care of the above, you would have given yourself a good start. The first step would be to partner with the right web design company. Make sure your website is optimized for search engines. Try and create a ‘wow’ factor that will make users keep returning and try to ensure that users find something new and interesting with every visit.
Your website is not your online business card. It can be an effective business representative if you give it a fair chance. It can only be as good as you allow your website to be. Good website design is not rocket science, but it isn’t cheap either. Compromise with your website and you could potentially be saying good bye to a lot of business that could have come your way from your web design weymouth